2.1. Understand Cultural Differences. Readings

Site: Social Innovation Fund e-Learning Platform
Course: In-service training course for developing teachers’ competence “Cultural intelligence in digitally-transformed pedagogy”
Book: 2.1. Understand Cultural Differences. Readings
Printed by: Guest user
Date: Friday, 30 October 2026, 08:45 PM

Introduction

Recognizing how cultural backgrounds shape academic engagement, social interaction, and learning begins with understanding that values, behaviours, and communication styles vary significantly across cultural contexts. According to cross-cultural education research, cultural competence in education is essential for fostering inclusive educational environments.

Hofstede’s Cultural Dimensions Theory

Theoretical frameworks, such as Hofstede’s Cultural Dimensions Theory (Hofstede, n.d.), explain how cultures vary across different countries. Hofstede’s theory helps to understand the differences between national cultures, the various aspects of culture, how they influence behaviour, and how to communicate effectively with others in different contexts. Alqarni (2022) summarizes evidence linking these dimensions to different learning behaviours and styles: for example, collectivistic students often prefer collaborative tasks, and students from cultures with high power distance may prefer a structured, teacher-centred learning environment. Understanding how cultural values shape educational behaviours offers invaluable insights for lecturers working in increasingly diverse classrooms. 

The Hofstede model comprises six dimensions:

  1. Power Distance, related to the different solutions to the basic problem of human inequality. 
  2. Uncertainty Avoidance, related to the level of stress in a society in the face of an unknown future.
  3. Individualism versus Collectivism, related to the integration of individuals into primary groups. 
  4. Masculinity versus Femininity, related to the division of emotional roles between women and men.
  5. Long Term versus Short Term Orientation, related to the choice of focus for people's efforts: the future or the present and past. 
  6. Indulgence versus Restraint, related to the gratification versus control of basic human desires related to enjoying life.) (Hofstede, 2011, 7-8).

How Hofstede’s cultural dimensions are applied in educational contexts

Alqarni (2022, 725) provides a detailed analysis of how Hofstede’s cultural dimensions are applied in educational contexts:

  • Power distance. In low power distance countries (LPD), the relationship between students and teachers is informal and students can argue and question the teacher. There is spontaneous participation of students. The education process is student-centred. Focus on student initiative develops them as independent thinkers. In high power distance (HPD) countries, formal and hierarchical relationship exists between students and teachers. Education is teacher-centred. The teacher, as the Guru, creates intellectual paths that students need to follow without questioning. Class communication is initiated and driven by the teacher. Thus, in LPD countries, learning occurs due to the learner’s prevalence and in HPD countries it heavily depends on the ability of the teacher. 

  • Individualism/collectivism. In individualist countries, students are highly individualistic. Education is meant to learn how to learn. There is no age-specificity for learning. In contrast, in collectivist countries, learning is a one-time process acquired at a young age. The aim is to make them strong members of society by teaching them the skills necessary to achieve this. Academic certificates in individualistic countries enhances worth and self-respect due to the perception of achievements. In collectivist countries, an academic certificate is a means to improve social status rather than to enhance an individual's self-respect. Group dimensions are either collectivist or individualist. On the other hand, an individual's responsibility to the group is more important. The quality of group may differ between different cultures. Thus, both groups can be found in any country. Philanthropic and humanitarian attitudes of some groups in developed countries reflect collectivist culture although the country may be categorised as individualistic by Hofstede. In some collectivist nations, deficient social security indicates that collectivist behaviours are more determined by socioeconomic necessity than by attachment to a particular group. Thus, both individual and collectivist interests can occur together and therefore, societies cannot be strictly classified as belonging to only one of the two. A complicated relationship between values and social structures is indicated here. Measurements are made difficult as the same individual may express different collective and individual interests in various contexts. Applied to higher education, group cultural dimensions need to be visualised as developing, flexible and negotiated. 

  • Masculinity/femininity (MF). In highly masculine countries, there are distinct gender roles. In low masculine/high feminine countries, gender roles may overlap. In high femininity nations, students express shared tenacity and fading level of open contest in classrooms. In highly masculine societies, learners compete highly and manifest themselves in classrooms. In feministic countries, teacher skills are more significant. In masculinistic countries, academic reputation, brilliance and performance are more important. However, ascribing gender differences to classroom behaviours is superficial. Hofstede did not differentiate the MF ranges by learning setting, such as preschool, primary, high school, or university. The differences in their classroom cultures are not due to cultural dimensions, but due to age, maturity, curricula and physical and human resources. 

  • Uncertainty avoidance/acceptance. Reactions to perceived threats in uncertain situations might involve avoidance or acceptance. In educational contexts, this dimension is supposedly revealed in many ways. In countries with high uncertainty avoidance and low acceptance, students are not expected to openly disagree with teachers or fellow students. This is perceived as disloyalty. Teachers are experts with all answers. The opposite is true in countries of low avoidance/high acceptance. In this way, students are more comfortable in unstructured learning environment. 

  • Long term/short term orientation (LTO/STO). LTO encourages virtues for future rewards. In STO, the past virtues are glorified and present virtues are preserved with stress on tradition, fulfilment of social obligation and saving “face” in awkward situations. In LTO, students' academic success or failure is attributed to their efforts. Such students are mathematically talented. Moreover, they can easily deal with the applied sciences and solve problems. In STO, success or failure is purely accidental. Students in these have higher capability in theoretical and abstract science. They are not good in mathematics or solving problems. In LTO, children are rewarded for academic achievements. In STO, children are given gifts for pleasure. Hofstede found a causal relationship between long/short term orientation of nations and cognitive skills of individual children (maths scores). There is a contradiction in saying that students lack talent for abstract or theoretical science, yet possess basic mathematical skills. Hofstede added this dimension to get rid of alleged Western bias in the case of the other four dimensions. By integrating theory (e.g., Hofstede, Hall), research evidence, and reflective practice, lecturers are better equipped to recognize, explain, and respond adaptively to the cultural dynamics shaping student learning, creating classrooms where every student feels understood and supported. But lecturers should note that Hofstede did not sufficiently examine school-specific behavioural and age factors.

  • The Indulgence versus Restraint cultural dimension describes the extent to which societies allow the gratification of basic human desires related to enjoying life and having fun, or instead regulate these desires through strict social norms and expectations (Hofstede, 2011). In higher education contexts, this dimension influences students’ attitudes toward learning, motivation, and participation. In cultures characterized by indulgence, students are more likely to value personal freedom, enjoyment, and self-expression in their learning experiences. Universities in such contexts often promote student-centred learning approaches, creativity, flexible learning pathways, and active classroom participation. Students may feel comfortable expressing opinions, questioning instructors, and engaging in collaborative discussions. In contrast, in restrained cultures, educational environments tend to emphasize discipline, perseverance, and delayed gratification, where students may focus more strongly on academic achievement, respect for authority, and adherence to institutional expectations (Hofstede, 2011). 

In indulgent contexts, higher education institutions often support a balance between academic work and student well-being, encouraging extracurricular activities, flexible learning formats, and innovative assessment methods that allow creativity and personal choice. Conversely, restrained cultures often prioritize structured curricula, clear academic regulations, and rigorous assessment systems designed to foster persistence and responsibility. Recognizing these cultural influences enables educators to design more inclusive and culturally responsive learning environments that balance academic rigor with opportunities for autonomy and enjoyment in learning.

Edward Hall’s (1976) theory of high- and low-context communication

Alongside Hofstede’s model, Edward Hall’s (1976) theory of high- and low-context communication helps explain how people from different cultures share meaning. In high-context cultures, much is communicated through body language, tone, and shared understanding, while in low-context cultures, people prefer clear, direct, and detailed communication. In high-context cultures, communication relies heavily on nonverbal cues, shared experiences, and the social context in which the message is conveyed. People from these cultures often expect the listener to "read between the lines" and understand meaning through nonverbal cues, such as gestures, tone of voice, or silence, rather than through direct words. This style of communication is typical in many Asian countries (e.g., Japan, China, Korea), where maintaining harmony and showing respect are deeply valued, and in several African nations, where communal values and interpersonal relationships are emphasized. 

for example

For instance, a Japanese student might avoid saying "no" directly to a teacher’s request, instead signalling disagreement through hesitation or indirect language. A lack of eye contact, for instance, might be a sign of respect, not disinterest (Pang et al, 2024).

In contrast, low-context cultures prioritize clear, direct, and explicit communication. Individuals are expected to convey their meaning directly, and messages are primarily communicated through words rather than body language or social context. This approach is typical of countries such as the United States, Germany, and the Netherlands, where personal autonomy and clarity are cultural priorities.

for example


For example, in an American classroom, students may feel comfortable openly expressing disagreement or asking clarifying questions, seeing it as a sign of engagement rather than disrespect.

 

However, it's important to recognize that no culture is entirely high or low context; rather, all societies incorporate elements of both, depending on the situation. Even in a predominantly low-context culture like the Netherlands, communication among longtime friends may become more high-context. In these settings, shared history and emotional bonds reduce the need for explicit language, and much is understood implicitly.

Limitations of Hofstede’s Model in Intercultural Education

Hofstede's cultural dimensions theory remains an essential influence in cross-cultural education and communication studies; however, recent research indicates critical limitations that educators must recognise to avoid excessive reliance on fixed national models. A primary criticism addresses the theory's assumption of cultural homogeneity within national boundaries, neglecting the increasing intra-national diversity influenced by migration, globalisation, and individual identity variation. Latest educational study emphasises this issue, especially in heterogeneous classrooms where students do not conform to national cultural profiles (Kirwa Tum Kole, 2025). In educational settings, relying too heavily on national classifications can unintentionally lead to stereotyping or essentializing students (“all Chinese students are collectivist,” for example).

Furthermore, although Hofstede’s model was developed from data collected in the 1970s, largely from IBM employees, its continued application without critical reflection is problematic. Scholars have increasingly questioned its relevance in contemporary, digitized societies where culture is constantly evolving. A recent systematic review by Ouyang et al. (2025) found that Hofstede’s dimensions, when applied in educational and organizational research today, often show low internal consistency and limited adaptability across diverse contexts. This highlights the risk of misapplication, particularly in multicultural learning environments.

Methodologically, Hofstede’s reduction of culture to numerical dimensions has been critiqued for oversimplifying complex social behaviours. Komisarof and Akaliyski (2025), for example, proposes a nuanced re-examination of individualism–collectivism, breaking it into subdimensions such as social exclusion, conformity, and loyalty, thus challenging the idea that such constructs are universal or static. These findings support calls within education for a shift away from rigid national frameworks toward more dynamic, learner-centred approaches that reflect cultural hybridity and contextual variation. Despite its limitations, the model continues to be applied in various contexts, especially when used with critical awareness and sensitivity to local and global dynamics.

A flexible and context-aware approach allows for a more nuanced interpretation of cultural dimensions, reflecting the complex and evolving nature of identity in an era shaped by migration, globalization, and digital connectivity. Hofstede’s model can serve as an introductory framework but must be approached critically. Teaching should not treat cultural dimensions as fixed truths, but rather as heuristic tools that open up discussion about diversity, identity, and power. As Kirwa Tum Kole (2025) argues, critical pedagogy in intercultural education must go beyond national models by incorporating experiential learning, intersectional analysis, and reflective inquiry.

Suggestions how to work effectively with people from different cultures

To work effectively with people from different cultures, lecturers can:

  • Watch for both verbal and non-verbal cues in students’ communication.

  • Be aware of how cultural norms shape participation, teamwork, and views on authority.

  • Avoid assumptions and stereotypes – always ask, observe, and adapt.

  • Use examples and explanations that resonate with diverse cultural perspectives and reference points.

  • Reflect on your own biases to ensure a fair and culturally sensitive assessment.

When lecturers take the time to understand the cultural lens through which their students view the world, lecturers not only improve communication but also build trust, respect, and achieve better educational outcomes for everyone.

Using Culturally Sensitive Language: Avoiding Stereotypes in Descriptions. When discussing cultural differences in values, behaviours, and communication, it is essential to avoid overgeneralisations or stereotypes that can reduce individuals to fixed traits. Culturally responsive lecturers acknowledge that cultural frameworks can shape behaviour, but they also recognize that individuals are not determined solely by culture. Personal histories, social context, and lived experiences always matter (Kirwa Tum Kole, 2025). Rather than describing entire cultural groups with sweeping labels (e.g., “Asian students are quiet”), it is more accurate and ethical to use language that: 

  • Reflects tendencies, not absolutes. 

  • Focuses on contextual influences, not personality judgments. 

  • Emphasizes possibility and variability, not rigid categories. 

  • Acknowledges intersectionality, including factors like age, gender, socio-economic background, language ability, or prior educational experience (Ouyang et al., 2025). 

This approach aligns with culturally sustaining pedagogy, which encourages educators to affirm cultural identity while avoiding essentialist or deficit-based framings (Paris & Alim, 2020).

examples

Stereotypical vs. Culturally Sensitive Descriptions

Stereotypical Description

Culturally Sensitive Alternative

“Asian students are quiet and don’t participate.”

“Some students from high-context cultures may prefer to listen carefully and speak only when they feel confident that their contribution will maintain group harmony.”

“Latin American students are emotional and talkative.”

“Students from some Latin American cultures may value expressive communication and relationship-building in classroom interactions.”

“Middle Eastern students don't like working independently.”

“Students from collectivist educational backgrounds may be more comfortable with group-based tasks and close guidance from instructors.”

“Northern Europeans are cold and distant.”

“In some low-context cultures, individuals may communicate in more direct or reserved ways, especially in formal learning settings.”

“African students are used to rote learning.” 

“Some students may have experienced teacher-led instruction and may need time to adjust to interactive or student-centred learning approaches.”

Tips for lecturers:

  • Use modality markers like “some students from…”, “may prefer…”, or “tend to…” instead of definitive claims. 
  • Describe behaviours, not identities (e.g., “prefers indirect communication” rather than “is passive”). 
  • Validate all communication styles as legitimate and culturally situated. Always observe, contextualize, and inquire before interpreting a behaviour as “shy,” “disengaged,” or “disrespectful” .